What is Custom API Integration?

API integration is a crucial aspect of web development. APIs enable different applications to communicate and share data with each other seamlessly. At SmoothWebLife, we specialize in API integration and can help you create custom APIs for your business.

We use APIs to create various functionalities on your website, such as social media feeds, maps, analytics, forms, and more. For example, we can integrate Instagram’s API into your website to display your Instagram feed in real-time. We can also integrate Google Maps API to display location data on your website.

Apart from using third-party APIs, we can also create custom APIs for your business. Custom APIs can allow your website to interact with other applications and services seamlessly. For instance, we can create a custom API that enables your website to fetch real-time data from your CRM system, and display it on your website.

In summary, API integration can help your business leverage various programs, data, and processing power that may be too expensive or difficult to implement on your own. Contact us to learn more about how we can help you integrate APIs into your website.

Api Integration by SmoothWebLife Inc

Connect your website data with your business CRM

We help you to connect your website to your business’ CRM.

  • Connect your forms with your CRM
  • Connect your chatbot with your CRM
  • Gather usage and page data on each customer

Use industry specific services to get an upper-hand

We will help you provide a customized experience for your users by incorporating API integrations with services within your industry.

Measure visitor actions to augment your sales strategy

We can help you track how many times a specific button is being clicked or a form is filled out and send it all to your CRM or Google Analytics or both. Find out how businesses are accessing your website and modify your website based on specific real-world results.

Projects that included API Integration or creation.

Yes, we create API’s too!

Dependable software by dependable people that is simple and works!


Streamline Your Business

services and data sources. This not only saves time but can also improve accuracy and reduce errors. For instance, by integrating an API like PayPal, your customers can pay for your products or services directly on your website, which makes the checkout process easier and more convenient.

Moreover, APIs can also help you improve customer service by providing access to information in real-time. For instance, by integrating Google Maps API, you can offer your customers real-time information about the location of their delivery, reducing the number of customer support requests.

At SmoothWebLife, we can help you identify the APIs that are most relevant to your business needs and integrate them seamlessly into your existing processes. This allows you to focus on growing your business while we take care of the technical details.


Custom features that serve your customer better

Expanding on the topic of creating custom experiences using web services and APIs:

Web services are essentially a way for websites to communicate with each other and share functionality. APIs provide a standardized way for developers to access these web services and integrate them into their own websites or applications.

With the help of web services and APIs, we can create unique and custom experiences for your website users. For example, if you run a restaurant delivery service, we can use Google Maps API to calculate the distance between the customer’s address and your restaurant. This can then be used to determine whether the customer is within your delivery radius or not. We can also use other APIs such as Yelp or TripAdvisor to display reviews and ratings for your restaurant.

Another example of a custom experience that we can create using web services and APIs is integrating a weather API to display the current weather conditions for a particular location. This can be useful for businesses such as event planners or outdoor activity providers who need to keep their customers informed about weather conditions.

In conclusion, by leveraging web services and APIs, we can create unique and tailored experiences for your website users, improving their overall experience and ultimately driving more business to your website.

Julie Chadwick

I’ve been using SmoothWebLife since its conception! Ryan is awesome to work with! I’ve asked him for some pretty crazy stuff over the years and he’s pulled it off every time! Thanks for being the best Ryan!

Julie Chadwick, Chadwick & Lopes Publishing and Advertising

Richard Waterhouse

Ryan is my go-to guy. My ‘get me out of jail’ digital problem solver who consistently addresses the issues I face across a broad spectrum of client types (Start-Up, SME, Public, Private etc.), whether they require out-of-the-box or bespoke solutions. From integrating APIs to coding mobile-friendly websites, he’s a rock-solid developer and an all around great person to work with.

Richard Waterhouse, Waterhouse Design & Advertising

Nextoronto Consulting Inc

Ryan is an expert in Web Development and it has been an absolute pleasure doing business with him! He takes great pride in his work and really cares about his clients.

Dan D’Ambrosio, NexToronto Consulting

Sheliagh Croxon SyncEffect

Ryan is an incredible person who is always there when I need him! His services have helped me to reach many more people with my business. He is innovative and reliable.

Sheilagh Croxon, Synceffect