What is Custom API Integration?

API (Application Programming Interface) is the “technology” developers use to connect your website to other websites. We can use an API  to produce things like Instagram Feeds, Google Maps, Google Analytics data, MailChimp Forms and collect data to send to your business CRM.

An example of a Custom API integration is hiring us to use web service data like Google Maps API to create a unique experience for your users. Experiences such as displaying pick-up points with the ability to add or delete those points.

In conclusion, using API allows your business to leverage programs, processing power and data that would be quite expensive or maybe impossible to do on your own.

Api Integration by SmoothWebLife Inc

Connect your website data with your business CRM

We help you to connect your website to your business’ CRM.

  • Connect your forms with your CRM
  • Connect your chatbot with your CRM
  • Gather usage and page data on each customer

Use industry specific services to get an upper-hand

We will help you provide a customized experience for your users by incorporating API integrations with services within your industry.

Measure visitor actions to augment your sales strategy

We can help you track how many times a specific button is being clicked or a form is filled out and send it all to your CRM or Google Analytics or both. Find out how businesses are accessing your website and modify your website based on specific real-world results.

Projects that included API Integration or creation.

Yes, we create API’s too!

Dependable software by dependable people that is simple and works!


Streamline Your Business

By using a collection of services from other online businesses such as Google we can create a unique experience to better serve your customers. More importantly, knowing about APIs isn’t your job, it is ours, all you need to know is what experience you want to create. For example, displaying an Instagram feed or displaying your Google Reviews in real-time.


Custom features that serve your customer better

A web service is when a website shares its functionality with the public via an API. For example, we can have users submit their address and check with Google Maps API if they are within a 50km radius and then provide your form if they are or a message if they are further away. Therefore, giving you the ability to leverage Google’s database of addresses to create a better experience for your website users.

Julie Chadwick

I’ve been using SmoothWebLife since its conception! Ryan is awesome to work with! I’ve asked him for some pretty crazy stuff over the years and he’s pulled it off every time! Thanks for being the best Ryan!

Julie Chadwick, Chadwick & Lopes Publishing and Advertising

Richard Waterhouse

Ryan is my go-to guy. My ‘get me out of jail’ digital problem solver who consistently addresses the issues I face across a broad spectrum of client types (Start-Up, SME, Public, Private etc.), whether they require out-of-the-box or bespoke solutions. From integrating APIs to coding mobile-friendly websites, he’s a rock-solid developer and an all around great person to work with.

Richard Waterhouse, Waterhouse Design & Advertising

Nextoronto Consulting Inc

Ryan is an expert in Web Development and it has been an absolute pleasure doing business with him! He takes great pride in his work and really cares about his clients.

Dan D’Ambrosio, NexToronto Consulting

Sheliagh Croxon SyncEffect

Ryan is an incredible person who is always there when I need him! His services have helped me to reach many more people with my business. He is innovative and reliable.

Sheilagh Croxon, Synceffect