In 2010, the Town of East Gwillimbury was using a whiteboard to display their bookings, ice pad schedule, and room assignment. A whiteboard only has so much space, handwriting can sometimes be an issue for readability. Most importantly there wasn’t much space for rink news, updates and events. They wanted a digital system that can handle their request. In addition, they were looking to duplicate the same information in their community centres – less the schedule as that would only be applicable for the rinks. Most importantly they wanted to manage it all in one place at any time.