Councillor Josh Matlow, a Toronto Councillor serving the greater Toronto area

Josh Matlow has been a well-respected city councillor in Toronto for several years, and as a prominent public figure, he knows the importance of having a strong online presence. Initially, he came to us seeking technical support for his existing website and help with importing contacts into Mailchimp. Our team was able to provide fast and effective solutions to these issues, which left a positive impression on Josh. Impressed with the quality of our work and the professionalism of our team, he decided to enlist our services to create a brand new website that would better serve his constituents and help him communicate more effectively with his community.

SmoothWebLife Case Study Introduction Councillor Josh Matlow

Simplifying a large website with lots of content by breaking it down into digestible logical pieces


Creating a new website while reusing existing content of a large site

Migrating a large website while preserving all its data, and at the same time giving it a new look, functionality, and organization, was a daunting task. The first challenge was to import contacts into Mailchimp from a dated system. The system was not user-friendly and not designed to work with modern email marketing services, which made the task more complicated. We had to find a way to extract the data and clean it up before we could import it into Mailchimp.

The second challenge was migrating the website to a new platform without losing any data. We had to ensure that all the content, including images, videos, and documents, was transferred correctly and integrated into the new website’s design. We also had to ensure that the new website was user-friendly and easy to navigate. We worked with the Councillor to determine the key features and functionality that were required and worked to create a design that met his needs.


Migrating website to a platform that is easy to use and maintain

addressed both his bulk mailing system and website. We first migrated his website from the older system to WordPress, which would allow for easier updates, greater security, and improved optimization.

Next, we focused on creating a new website design that would match his branding and better organize his content. We worked closely with Councillor Matlow to understand his vision for the website and created a design that was visually appealing and easy to navigate.

To tackle the issue of migrating contacts from the older system to a new online service, we first exported the contacts as a CSV file and formatted it for his chosen mailing service, Mailchimp. We were able to retrieve all his contacts from various sources, including his phone and email client. We then imported these contacts into Mailchimp, ensuring that all data was accurately transferred without any loss.

Overall, our solution provided Councillor Matlow with a streamlined system for managing his website and contacts, saving him time and increasing efficiency. His new website and mailing system will help him better connect with his constituents and promote his initiatives more effectively.


Website that is easily managed and updated

We provided Councillor Josh Matlow with a comprehensive solution that helped him streamline his communication efforts and reach out to his constituents in a more effective and efficient manner. Our team migrated his website to WordPress, which made it much easier to manage, update, and optimize. We also designed a new site that matched his branding and organized his content into easily digestible pieces, making it simpler for visitors to navigate and find the information they need.

In addition to redesigning his website, we also helped Councillor Matlow overcome the challenge of migrating his contacts from an outdated system to a modern online mailing service. We converted his contacts to CSV and formatted them for his chosen mailing service, ensuring that all his contacts were successfully transferred and accessible.

With a new mailing service, website, and professional training, Councillor Josh Matlow was now able to better manage his website and communicate with his public and staff. He was delighted with the results of our work and appreciated our dedication to ensuring his website and communication efforts were seamless and efficient.

SmoothWebLife Case Study Conclusion Councillor Josh Matlow

Councillor Josh Matlow PROJECTS

Content We Have Created to Support Councillor Josh Matlow

Councillor Josh Matlow WordPress Website

Contact List Recovery and Migration

Website Migration Project from Joomla to WordPress

Councillor Josh Matlow Testimony

Councillor Josh Matlow City of Toronto

Websites and Tech Support by SmoothWebLife Inc

My office worked with SmoothWebLife for several months to develop a website for my constituents that was well organized, visually appealing and most importantly, easy to navigate. Accompanied with Ryan’s passion for web design, his professionalism, experience and expertise certainly made the process simple and enjoyable. While Ryan was developing my site, he frequently checked-in with my team and I on the status of the site, any changes he recommended and roadblocks he came across. The support that he offered throughout the entire process was reassuring and made my team and I feel at ease. I would highly recommend SmoothWebLife and thank you Ryan for all your work!

Councillor Josh Matlow, City of Toronto


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